Established in 2011, Viva La Manika has built a substantial audience and garnered credibility for its creativity and uniqueness. In 2019, the founders decided to give their brand a facelift. One of the co-owners, Sofia Cope, tasked me with designing it, as there was no settled identity to associate with the brand. I delved into their history and learned how the brand had evolved over the years. Using custom illustrations, I sought to encapsulate Viva La Manika at its core—elegance, grace, and quiet confidence.