Established in 2011, Viva La Manika has built enough audience and credibility for their crea- tivity and uniqueness. Last 2019, the founders decided to give their brand a facelift. One of the co-owners, Sofia Cope, tasked me to design this as there’s no settled identity to identify the brand with. I learned their history, and how the brand grew throughout the years. I made custom illustrations to encapsulate VLM at its core—elegance, grace, and a quiet confidence.